u/AccomplishedShower62

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I’m building an early-stage fintech product called InvestSwipe.The original idea was to make investing feel less intimidating for young people, especially first-time users who feel locked out by complicated language, unrealistic expectations, and traditional finance apps that assume you already understand the market.The more feedback I get, the more I’m realising the real value may not be “making investing fun” but making investing feel safer, clearer, and less confusing.One piece of feedback that stood out was that a swipe mechanic could easily make investing feel like a game. That is a fair concern. A lot of people lose money when they treat markets like entertainment, and I don’t want the product to encourage that behaviour.So I’m now thinking the MVP should focus more on:Simple investing educationBite-sized lessonsRisk awarenessPaper/simulated trading onlyGoal-based saving habitsRealistic progress instead of fake returnsClear labels around live, delayed, or fallback dataNo real-money investing until the compliance and trust layer is properly handledThe bigger mission is to help young people build confidence before they ever put real money at risk.As founders, I’d really appreciate feedback on this:Would you start with the education and simulation layer first, then add investing functionality later?Or would that make the product feel less exciting and harder to validate?I’m trying to balance engagement, trust, compliance, and responsible product design.

I started a software company in South Africa called ImpactStack Africa.

Right now the idea is to help businesses with things like websites, apps, custom systems, dashboards, visitor management, fleet tracking, and general tech consulting.

But I’m starting to realise that saying “we build software” might be way too broad.

I’m trying to figure out whether I should niche down early or keep it open while I’m still finding the market.

The areas I’m looking at are:

custom software for SMEs
fleet and asset tracking
visitor management systems
GovTech/public sector systems
mobile apps for businesses
technical audits and digital transformation

For people who have built an agency, consultancy, or service business before, would you niche down from day one or test a few markets first?

Also, does this sound like a real business direction or am I trying to do too much?

I started a software company in South Africa called ImpactStack Africa.

Right now the idea is to help businesses with things like websites, apps, custom systems, dashboards, visitor management, fleet tracking, and general tech consulting.

But I’m starting to realise that saying “we build software” might be way too broad.

I’m trying to figure out whether I should niche down early or keep it open while I’m still finding the market.

The areas I’m looking at are:

custom software for SMEs
fleet and asset tracking
visitor management systems
GovTech/public sector systems
mobile apps for businesses
technical audits and digital transformation

For people who have built an agency, consultancy, or service business before, would you niche down from day one or test a few markets first?

Also, does this sound like a real business direction or am I trying to do too much?

I started a software company in South Africa called ImpactStack Africa.

Right now the idea is to help businesses with things like websites, apps, custom systems, dashboards, visitor management, fleet tracking, and general tech consulting.

But I’m starting to realise that saying “we build software” might be way too broad.

I’m trying to figure out whether I should niche down early or keep it open while I’m still finding the market.

The areas I’m looking at are:

custom software for SMEs
fleet and asset tracking
visitor management systems
GovTech/public sector systems
mobile apps for businesses
technical audits and digital transformation

For people who have built an agency, consultancy, or service business before, would you niche down from day one or test a few markets first?

Also, does this sound like a real business direction or am I trying to do too much?

I’m working on an idea called InvestSwipe.

It’s basically an investing app idea for young people who want to start learning about investing without feeling like they need thousands of rands or a finance degree first.

The rough idea is:

start small
learn while using the app
get simple updates on what’s happening in the world and markets
understand good and bad money decisions
make investing feel less intimidating

I’m still early with it, so I’m not here trying to sell anything.

I just want honest feedback.

Would you actually waitlist something like this, or does it sound like another fintech app trying too hard?

What would make you trust it?

And what would make you instantly ignore it?