PMax advice for small retailer with 3,000+ seasonal SKUs and low inventory?
I run a small home decor/gift store with a physical shop and ecommerce site. I have around 3,000 SKUs, but inventory is usually pretty shallow and the assortment changes a lot seasonally. Most of what I sell is branded product from other companies.
I’ve run Google Ads for years, but I’m starting to realize I probably haven’t been doing it as well as I could.
For a store like mine, is PMax actually a good fit? Would you run the whole catalog or narrow it down to certain products/categories first?
Also curious what people think is a realistic starting daily budget to actually give it enough data to learn.
I’ve also seen people recommend running PMax for larger catalogs with basically just the product feed and no added headlines, descriptions, images, etc. I understand the logic if you mainly want Shopping traffic, but I’m not totally sold on it.
Has anyone tested feed-only/minimal asset PMax vs a fully built out PMax on a store like this? Curious what actually worked for you.