
Should Love Sensation have been the first single instead of Bring Your Love?
Now that Love Sensation has debuted at #8 in the UK, while Bring Your Love reached #29, I’m wondering if Madonna’s team tried too hard to appeal to a younger audience with Sabrina when they might have had a stronger opportunity to lean into M’s legacy with Kylie?
I know it’s hindsight, but there are good arguments on both sides.
Sabrina undoubtedly brings in a younger audience, but Kylie gives her an instantly recognizable old school dance-pop connection that feels very Confessions-adjacent.
Which strategy would you have preferred for the first single?