How To calculate CAC, LTV and Churn for my new app?
I’m building a subscription-based app and preparing to raise funding. I need help putting together investor-ready financial documents, particularly around customer acquisition cost (CAC), lifetime value (LTV), and the assumptions behind those numbers.
The app currently has 50 signups and one paying customer, so I consider it effectively pre-revenue. With such limited data, I want to make sure my projections are realistic and clearly distinguish estimates from actual results.
I’d appreciate guidance from an accountant or startup finance professional who has worked with early-stage subscription businesses.
If you can help, please DM me. I’m happy to discuss the details privately.
Thanks!