L&D professionals: Would you voluntarily attend this sales training if you were a tenured salesperson?
I'm looking for an objective opinion from other L&D, sales enablement, and instructional design professionals.
I'm a new training manager at a large company, and I've been asked to roll out a new voluntary training program for around 200 experienced salespeople (mostly 5+ years in role). I didn't design the curriculum, but my team will be responsible for its rollout and success metrics.
The program consists of three lessons:
Lesson 1: Self-generation strategies (territory prospecting, industry prospecting, franchise prospecting, reverse targeting, revenue-band prospecting)
Lesson 2: Self-generation tools (ChatGPT/Copilot, Google, CRM, internal systems, social media, company websites)
Lesson 3: Build a weekly self-generation plan by combining the strategies and tools.
The first two lessons are primarily instructor-led with discussion questions throughout. There are some group discussions and reflections, but most of the session is explaining concepts and frameworks.
My concern is that the audience is predominantly tenured salespeople. When I reviewed the material, I felt much of it was foundational. If I were an experienced seller, I'm not sure I'd feel I was learning anything new.
Some of the AI examples also need refinement before I'd feel confident demonstrating them live.
The training has executive sponsorship, but registration is voluntary. In previous rollouts, leader reinforcement guides weren't widely used, so I'm not expecting much follow-up coaching.
I'm trying to sense-check whether I'm being overly critical because I'm looking at it through an L&D lens, or whether my concerns are reasonable.
If you were reviewing this program before launch, I'd love your thoughts:
Would you expect experienced salespeople to register voluntarily?
Does this sound like a program that creates enough perceived value for a tenured audience?
What registration rate would you predict out of 150 eligible participants?
Is there anything in the design that stands out to you as a risk—or something I've overlooked?
I'm genuinely looking for honest feedback rather than validation. If you think I'm being too skeptical, I'd appreciate hearing that too.