Does sales training stick once everyone goes back to work
Training new reps seems like one of those things that sounds simple until you have to do it at scale. They sit through onboarding. Shadow a good rep for a few days. Do some roleplay. Then they get sent out to talk to real customers and you hope the training stuck. That gap feels big for face to face sales teams. A manager can ride along but that takes hours and only covers a few conversations. New reps can also pick up bad habits before anyone notices. I think this is where AI tools can be the difference. A new rep can record their customer conversations and get feedback on things like discovery questions or objection handling. Managers can review the important moments instead of driving around all week.
They can also show new reps how top performers handle the same situations. It basically gives new reps more feedback while they’re learning instead of waiting until the next ride-along or 1on1s. I could see that cutting down the time it takes someone to become productive. Obviously the tool still needs to be easy enough that reps actually use it. Otherwise it becomes another app everyone forgets about after onboarding lol.