Is SEO slowly becoming PR?
Genuine question.
With AI search, Reddit threads, YouTube, reviews, brand mentions, and third-party sources becoming more important, SEO feels much wider now.
Earlier, the question was mostly:
“How do we rank this page?”
Now it feels more like:
“How do we make the brand visible and trusted across the internet?”
That sounds closer to PR, content strategy, and reputation building.
Technical SEO still matters, of course.
But brand authority seems harder to ignore now.
Do you think SEO and PR will become more connected in the next few years?