u/Afraid_Side_5581

Hi everyone, I’m doing some research into influencer marketing workflows and would love to hear from people who regularly work with influencers/creators.

When you’re looking for influencers for a campaign, what information do you usually need before deciding whether a profile is worth contacting?

For example:

• Followers / following
• Engagement rate
• Location / country / city
• Niche/category
• Audience demographics
• Email / phone / website
• Instagram / YouTube / TikTok / other platforms
• Average views, likes, comments, etc.
• Contact/creator availability
• Previous brand collaborations
• Pricing/rates
• Audience authenticity/fake followers
• Anything else?

I’m also curious about the repetitive parts of the workflow.

What do you repeatedly do manually when researching influencers that you wish could be automated?

For example:

• Finding creators matching specific criteria
• Filtering thousands of profiles
• Checking whether they have contact information
• Collecting creator details into Sheets/CRM
• Checking multiple social platforms for the same creator
• Comparing creators
• Finding similar creators
• Verifying engagement/audience quality
• Building outreach lists
• Tracking whether a creator has already been contacted
• Monitoring profile changes

If you work in influencer marketing, what’s the most annoying or time-consuming part of finding and managing creators?

Not looking to promote anything — genuinely interested in understanding the workflow from the marketer’s side.