33% of Kroger's Earnings were from selling personalized data on its customers
To clarify;
Consumer Reports investigation found that Kroger's "alternative profit" business-which heavily features its "precision marketing" division (84.51)-actually accounts for more than 35% of the company's net income.
Mr. Hawley simplified this metric to 33% (a third) of its net income
u/After-Location6460 — 2 months ago