I subscribed to a few newsletters in my niche and some look way better than ours. Curious if there’s an easy way to see what platform or setup they’re running.
I know there are deliverability tools, but I’m looking for a super quick sanity check before sending campaigns. Maybe a plugin or a chrome extension?
I subscribed to a few newsletters in my niche and some look way better than ours. Curious if there’s an easy way to see what platform or setup they’re running.
I recently heard about a case where this happened after a newsletter was sent to an old list, leading to a spike in spam complaints, and it even affected their regular company emails getting through as well.
It got me wondering: how do you usually prevent something like that from happening? Is using a subdomain for newsletters a common best practice to add an extra layer of protection for your main domain?
And do you think that’s something only really necessary for larger organizations where different teams might be sending different types of emails, or is it still worth it for smaller companies too?
Also curious how people handle things like cold outreach in this context: do you always separate that from your main domain as well?
I’m noticing that emailing people who didn’t clearly opt in often leads to more spam complaints, lower engagement, and sender reputation issues, especially in ecommerce flows.
Curious if others are seeing the same, and whether tightening up consent (or even switching to double opt-in) actually made a meaningful difference, despite the potential hit to list growth.
Trying to figure out if stricter consent improves long-term performance.
I’m looking at a situation where a list hasn’t been emailed in a long time (some contacts inactive for 1–2+ years), and I know blasting the full list is a bad idea, as I don’t want to get flagged as spam.
Have you tried warming up an old list like this?
What kind of results did you see?
Is it actually worth reactivating cold lists, or better to just clean them out?
Trying to figure out if these contacts are still an asset or more of a liability. Thanks for the help!