SEO vs AEO feels like the same game with new rules. Am I wrong?
every webinar is saying aeo is the future but when i strip it down arent we just talking about structured data and quality answers?? my boss wants an aeo strategy but i dont think he even understands what a serp feature is.
i know the delivery method is changing like voice or chat but the fundamentals havent changed that much. i just dont want to rebrand my entire workflow just for marketing hype. if you ignore the hype, what actual action are you taking that you werent doing 2 years ago?