Is Dynamite preparing to drop Red Sonja?
Red Sonja has been a flagship character for Dynamite for long time. However, in recent years Dynamite expanded aggressively in acquiring Triple-A licenses (Disney, Warner Bros, Major TV adaptations). Some of these titles are already overselling Red Sonja
In term of numbers and probably revenue, likely Red Sonja is no longer Dynamite’s queen.
In May ICv2 ranking, Dynamite got the top10 with Ben10 issue#1 (a remarkable achievement!), at the same time the issue #1 of “She Devil With a Sword” got a modest 168th position, behind titles like Space Ghost, Thundarr, Muppets and Supernatural. The popular 2019 Russel’s run for Red Sonja did much better at the debut (98^(th)) and did not have so many internal competitors.
Currently Red Sonja is suffering from (correct my analysis if wrong):
1) general negative sentiment following the bad reception of the 2025 film, which hindered the interest in media expansion for the near future at least, with the publisher clearly renouncing (with good reason) to capitalise the movie elements into comic runs.
2) Recent expansion of AI generated imaging. This is a threat for all comic industry but impact harder on a character historically relaying on visual appeal, hard to handle due to complex IP arrangement, reboot fatigue and an inconsistent and fragmented lore (and this does not relate necessary to sexualisation, you want to see Red Sonja in her original Hyborian setup? Maybe beside Conan the Barbarian? Forget the comics…).
3) The continue disappear/drift/lack of re-engagement of the original Marvel-era fanbase from the 80s/90s (a hard kick on their faces was given with the last movie). Despite the smaller selling numbers, about 30% of profit on Red Sonja comics come from reprint or virtual bundles of issues from the Marvel era, which targets the old guard mostly. This without considering all merchandise and crowdfunding, which also mostly target old readers.
Maybe it is a provocation (maybe not), but how long Red Sonja can remain a profitable business for Dynamite (still assuming it is profitable now)?
What will happen if Dynamite drop it or downgrade it? Maybe another 10 years period of oblivion (like in the 1995-2005)? Maybe the license will pass to another publisher?