u/AllProfitIQ

I run a small wholesale operation on Amazon UK. Like a lot of sellers, I spent most weekends buried in spreadsheets trying to figure out what changed in my margins that week. Some weeks I'd be down 8 points and I'd spend hours guessing — ads? A fee change? A competitor selling under me? Storage aged surcharge? FX move? I never really knew.

So I built something for myself. It pulls in Amazon data, Keepa history, my actual COGS / prep / shipping / PPC spend. Then for every ASIN it answers four things, every day:

What happened (profit up or down)
Why — pinned to the dominant cause (ad spend, fee change, BB loss, price drop, refund spike, COGS, storage, FX)
What to do (fix it, kill the listing, hold steady, or scale)
How urgent

I built it on Bubble. I'm not a developer. This has been a long, slow project, almost done now.

It's not a dashboard. There are plenty of those already, and they weren't the problem. The problem for me was always "what do I look at today, why, and what's the move." AllProfitIQ is a daily ranked to-do list per ASIN — that's it.

What it isn't:

Not "AI-powered magic" — it's rules and your data
Not a Keepa replacement — it's a layer on top
Not a course, Discord, Guru method, or mindset group

It's for sellers who already know how to source and ship and just want sharper decisions on what's actually profitable.

If you want to be in before launch, the waitlist is at allprofitiq.com. Pricing lands at £19/£34/£49/mo depending on order volume. No upsells.

Genuinely happy to answer questions — what it does, what it doesn't, what it looks like — in the comments.

Curious where the room is landing. Poll for wholesale specifically (private label different margins), ideally Amazon UK — non-UK welcome too.

I've been tracking mine per SKU across COGS, prep, inbound, monthly storage (incl. Q4), aged-surcharge, returns, and PPC. Most of my catalogue sits 8–16% net once I actually do the maths. A few "heroes" sit 20%+, a few "villains" sit negative once returns + aged stock land on them.

Drop your numbers if you've got them — even rough bands. Especially interested in:

• Typical range across your catalogue
• Whether you rule SKUs in/out on net margin or on gut
• Per-SKU tracking or portfolio-level only

What do people specifiacally aim for?

I've been selling on Amazon FBA UK for a while now. Mostly wholesale.

Something that's bothered me for years: every analytics tool I open gives me more charts. More dashboards. More "insights." And then I close the tab and still have to decide what to do about the ASIN that's quietly drifting from 22% margin to 11% over six weeks while my "Maintain" tag says everything's fine.

The thing I actually need from software is a short list, per ASIN: Scale this. Fix this. Leave this alone. Kill this. And I need to know why, in plain English, in under 10 seconds.

So I've been building a platform. It's not a dashboard. It's a decision engine. It looks at each ASIN, combines real profit (not revenue-minus-cogs — full cost stack including fees, ads, returns, FX), trend, stock cover, supplier lead time, Buy Box, and BSR, and gives you one of four actions per product. With the reason. With the urgency.

It's a UK-first tool, built for wholesalers specifically — because retail arb math and private label math are different problems and most tools pretend they aren't.

Two things I'm wrestling with before I let anyone else use it:

1. Is "what do I do" advice actually more useful than analytics, or do sellers just want prettier graphs they can argue with?
2. For UK wholesalers specifically — would you rather pay £19/mo or would you only trust a tool that costs more because cheap means amateur?

Genuinely curious what people think, especially other FBA sellers. Roast the idea if you want — I prefer honest pushback to polite encouragement.