u/AltruisticAlfalfa678

Hi everyone, this is my first time dealing with healthcare-market restrictions and I'm losing my mind on the tracking setup for a Meta campaign.

The booking tool (Archy) we use doesn't connect to Meta Business Manager, but it allows redirecting to a thank-you page where I've placed the tracking. With the standard setup the pixel gets blocked and only fires PageView. GTM custom HTML tags for Schedule and Lead events, Event Setup Tool, Custom Conversion on the thank-you URL. All suppressed.

Is there a way around this under the Hipaa regulation? If any?I read about CDPs solutions but I would avoid it if it's possible.

I'd prefer to no work with Traffic-objective campaigns without a conversion goal.

Could a lead in-app campaign with non-health-related questions be an alternative path that's also HIPAA-compliant?

Thanks

Hi everyone,

I'm running a local campaign for a pediatric dentist in US that is not running.

I've launched a search campaign with a online booking only goal. The area is not that much populated with around 200k users nearby and a focus on pediatric only services.

I've started with verical keywords some phrases and a few broad and a max conversion goal, the campaign didn't spend anything after 2 days.

I've shifted the keywords from phrases to all broad hoping to have more visibily but after 2 days, no impressions and one click.

I've changed this morning to max clicking, all broad, no cap on bids

My budget is low, 50$/day, the account is brand new and no history. The few search terms I see are all about the competitors in the area. No volumes on the services, very low on generic "pediatric dentist" and similar

Before I give up on the channel and move the budget on Meta do you you have any suggestions?

Thank you 🙏