I could start my own PR agency tomorrow. Still hesitating.
I’m (M37) in a senior PR role at a large company, dealing regularly with leading international media. I’ve built a broad international network. Before this, I worked in politics as a spokesperson and strategist/spin doctor, and I’ve developed experience in crisis management, crisis organization, risk analysis and risk prediction.
So I basically have everything in place to run a high-end one-man boutique agency. I also like leading talented people.. I got a lot of energy from that when I was running a creative editorial setup, working with external partners and freelancers.
I have a lot of ideas on how to change PR for the better. Or better: I have a clear sense of/focus on what it should look like. And still.. I’ve been hesitant to start my own company.
First, because I still saw opportunities to prove and develop my skills at levels and in environments I didn’t expect, so I postponed. Second.. and this is really the only reason left.. because I thought I didn’t like the idea of chasing customers and all the hassle that comes with it. It might be that I feel like I’d lose my authentic self and vision if I had to do that and that I will kind of loose all my income and freedom (while the idea of starting my company would be more freedom).
That probably comes from a bad experience when I was freelancing in my early twenties. I had to wait a lot for jobs or gigs, and when they came in, they didn’t pay well.. struggling to pay rent, etc.
Right now I have a good salary and I wouldn’t want to earn less. At the same time.. if I do the math, I could probably reach a similar income fairly quickly, possibly with less effort.
It might also be that I see the market in my region as quite saturated. If I don’t feel the world needs yet another PR agency, I hesitate to step in.
And still.. I do think I could bring something different and innovative to the table.
You might say: stay true to your vision and personal style, don’t chase clients.. that’s your USP. You might say: get a coach to get rid of that hesitation you developed in your early twenties. And you might say: the market might be saturated, but that’s exactly where an original and innovative setup is needed.
So.. my questions:
Have any of you had this hesitation as well? What was it, and how did you deal with it?