Please help - Urgently need help with this
BuildCo is a platform that lets users build apps and websites by chatting with an AI.
They've never run digital marketing before, and currently have one person, a CMO, responsible for the entire function.
The CMO has brought the agency in to answer a set of strategic and tactical questions. They're expecting educational, well-reasoned answers, not vague generalities,
This is a company building marketing from zero, so every recommendation needs to explain itself.
Challenge 1: B2B Strategy
BuildCo is still building its marketing capability and needs help setting a high-level strategy for the acquisition side of the business (not their consumer-facing outreach).
What would a high-level strategy look like for BuildCo, addressing both short-term and long-term opportunities?
Pick one initiative you think is especially important, and go into detail on it.
Please answer.