u/Automatic_Bag_6644

I do marketing at a B2B custom apparel / embroidery / promotional products shop and I’m trying to understand something from the buyer side.

We’ve dropped off sample boxes to local companies—high-quality pieces, clear capabilities, strong service. People are genuinely impressed when they see it.

But… they don't switch! We'd have to drop off 30 samples to win like 3 customers.

So I’m trying to understand the real reason behind that.

If you’ve ordered company merch (shirts, hoodies, uniforms, promo items):

  • What keeps you with your current vendor?
  • Have you ever considered switching but didn’t—why?
  • What would actually make you try a new vendor?
  • What feels like a “risk” when switching?
  • What annoys you about apparel vendors that you just tolerate?

I am trying to figure out what actually moves the needle because we get amazing reviews from customers and our quality is amazing yet something is not right...

Appreciate any honest insight (:

reddit.com
u/Automatic_Bag_6644 — 18 days ago

I do marketing at a B2B custom apparel / embroidery / promotional products shop and I’m trying to understand something from the buyer side.

We’ve dropped off sample boxes to local companies—high-quality pieces, clear capabilities, strong service. People are genuinely impressed when they see it.

But… they don't switch! We'd have to drop off 30 samples to win like 3 customers.

So I’m trying to understand the real reason behind that.

If you’ve ordered company merch (shirts, hoodies, uniforms, promo items):

  • What keeps you with your current vendor?
  • Have you ever considered switching but didn’t—why?
  • What would actually make you try a new vendor?
  • What feels like a “risk” when switching?
  • What annoys you about apparel vendors that you just tolerate?

I am trying to figure out what actually moves the needle because we get amazing reviews from customers and our quality is amazing yet something is not right...

Appreciate any honest insight (:

reddit.com
u/Automatic_Bag_6644 — 18 days ago