I do marketing at a B2B custom apparel / embroidery / promotional products shop and I’m trying to understand something from the buyer side.
We’ve dropped off sample boxes to local companies—high-quality pieces, clear capabilities, strong service. People are genuinely impressed when they see it.
But… they don't switch! We'd have to drop off 30 samples to win like 3 customers.
So I’m trying to understand the real reason behind that.
If you’ve ordered company merch (shirts, hoodies, uniforms, promo items):
- What keeps you with your current vendor?
- Have you ever considered switching but didn’t—why?
- What would actually make you try a new vendor?
- What feels like a “risk” when switching?
- What annoys you about apparel vendors that you just tolerate?
I am trying to figure out what actually moves the needle because we get amazing reviews from customers and our quality is amazing yet something is not right...
Appreciate any honest insight (: