u/Available-Arm3180

Hi everyone,

I’ve been running my Etsy shop for about 4 months now selling digital downloads (vector art, printables, and motion graphics), and I could really use some honest advice from more experienced sellers.

I feel like I'm doing a lot of the right groundwork, but I'm just not seeing things click:

• No AI: Everything I make is 100% human-made, created exclusively using Adobe programs.
• SEO & Tools: I’ve spent a lot of time working on SEO, keywords, tags, competitor analysis, and using tools like eRank.
• External Traffic: I'm actively driving traffic through Pinterest, Behance, and TikTok.
• Transparency: I include video demos on listings to show buyers exactly how the clean, transparent files look when downloaded.

My main struggle right now is my niche. I keep hearing that you need to be unique and offer something specific, but I have a broad skill set. Because of that, I’ve experimented with multiple directions—from motion graphics to various vector bundles and printables. Now I'm completely lost on whether this multi-niche approach is confusing the algorithm or if my listings just aren't hitting the mark.

If any of you have experience managing multiple digital product lines or figuring out how to narrow down a shop, I would love to hear your thoughts.

Thank you so much! My Shop Hellomaro

Hi everyone,

I’ve been running my Etsy shop for about 4 months now selling digital downloads (vector art, printables, and motion graphics), and I could really use some honest advice from more experienced sellers.

I feel like I'm doing a lot of the right groundwork, but I'm just not seeing things click:

• No AI: Everything I make is 100% human-made, created exclusively using Adobe programs.
• SEO & Tools: I’ve spent a lot of time working on SEO, keywords, tags, competitor analysis, and using tools like eRank.
• External Traffic: I'm actively driving traffic through Pinterest, Behance, and TikTok.
• Transparency: I include video demos on listings to show buyers exactly how the clean, transparent files look when downloaded.

My main struggle right now is my niche. I keep hearing that you need to be unique and offer something specific, but I have a broad skill set. Because of that, I’ve experimented with multiple directions—from motion graphics to various vector bundles and printables. Now I'm completely lost on whether this multi-niche approach is confusing the algorithm or if my listings just aren't hitting the mark.

If any of you have experience managing multiple digital product lines or figuring out how to narrow down a shop, I would love to hear your thoughts.

Thank you so much!