I feel like the free content is priming players for a subscription model
All these free content updates are nice and all, and maybe this is kind off a ”conspiracy”, but I can totally see EA giving this stuff for free so they can later on implement a subscription model where you pay a monthly fee for monthly new content.
There likely isn’t going to be new DLC, the marketplace doesn’t seem to succeed like they hoped, so the next (imo obvious) paid content model they could try is an optional subscription where you’re guaranteed x amount of stuff monthly.
So my theory is they are giving free ”packs of content” now to get people exited and hooked and used to getting regular new content and then they’ll paywall it.
That’s all :D