u/Awkward_Ant_1938

Been running outreach + growth for a few consumer-facing SaaS founders lately, and one pattern keeps showing up: most early-stage B2C SaaS teams put 90% of their effort into product and 10% into distribution then wonder why signups are flat.

For one recent client, we mapped out several channels cold email, LinkedIn, Facebook, Instagram, Discord and Twitter and prioritized based on where their actual users hang out, not where it's "trendy" to post.

Two things that moved the needle fastest:

1. Outreach and messaging that leads with a specific pain point the target user actually feels day to day, not a generic feature pitch
2. Repurposing one piece of content into multiple micro-assets across Facebook, Instagram, Twitter, Discord and LinkedIn instead of creating new content for each platform

What are you all doing for distribution right now? Curious which channels are actually working for other B2C SaaS founders here cold email, socials, communities, something else entirely?