Built 2 SaaS products but stuck at 0 users. Need a reality check on distribution.
I just finished building two different SaaS products that solve genuine, painful problems, but I’m completely stuck at zero users. I have zero background in traditional coding, so getting the products up and running was a massive mountain to climb, but now I’m realizing that building was the easy part. Distribution is kicking my teeth in.
I honestly don’t know where to start with marketing or how to land my first 10 users. Here are the details of what I’ve built:
- AXCIS LEDGER
This is an AI-driven assistant that acts like a personal Chartered Accountant. It answers region-specific tax queries for 14+ countries, tracks expenses, and helps with basic ITR filing prep. The core feature is a Notice Analyzer users can upload a confusing, jargon-heavy letter from a tax authority, and the AI breaks it down into plain English instantly to stop them from panicking.
- BlueCollar Bookie
This one targets local service providers like plumbers, HVAC techs, and contractors. It’s an automated AI receptionist built on WhatsApp and Twilio. When a solo contractor is stuck under a sink or driving and misses an incoming customer call, this tool instantly drops a human-like text back to the customer on WhatsApp to capture the lead and book the appointment before they move on to a competitor on Google.
I tried doing some basic validation and posting in niche subreddits, but the pushback against anything "AI" or market-research related is incredibly high. Tradespeople are tough to reach online, and people are naturally skeptical about AI handling financial data.
For those who have launched tools in either of these spaces:
How do you get past the noise and get the first few users to actually test the product?
Should I shift entirely to direct cold outreach (DMs/emails) instead of trying to post in communities?
Genuinely looking for some brutal feedback on what I am doing wrong with distribution.
Thanks. Have a great Day ahead!