u/Beginning-Match-1202

So here is the problem I posted earlier this week but something is off basically this is what happens:

Day 1. Launch campaign, get 1 sale in a couple of hours (12.5 ROAS)

Day 2. Silence, CPM skyrockets around 12X from what It costed me on day 1 (goes from $2 to $25), no sales

Day 3. Gets worst CPM still 12X higher and now CPC raises about the same.

First I thought it was because my product was on the health mindfullness niche, so I switched product got the same problem/result

The wierd part is I pause the campaign for 1 day then restart it and get the exact same result not really sure whats is going on.

So as the title says I recently came back to do Facebook Ads myself for a personal project, I launched an infoproduct through a facebook campaign in Mexico and LATAM, $5USD daily budegt, 1 Adgroup no interesets.

First day was kinda good, 1st sale breakeven but after that silence for the whole week, since it was a new ad account I:

- Tested different landing pages layouts and copy

- Around 15% of people that entered the landing page went to stripe chekcout (I added an event for stripe redirect)

- CTR on link click is around 3%

Another problem I saw was my CPM is increasing like crazy going from 2-3 USD at the begining of the campaign to $25 after a coupe of hours which is not normal for this countries at least as far as I know.

I've been reading that facebook ads its broken this month but I hace people reaching the checkout but not buying, got good CTR I had a sale and my campaign objective is purchase so I'm kinda lost for it's either me? my product? or It could be related to the meta issues for this month?

My niche is wellbeing and mindfullness could I be on the high risk pool?

I'm serioulsy lost on what could be wrong not sure where to focus first any help/advice will be welcome

I have a faceless account with good organic reach, content does not sell anything but im thinking about a product that could sell for the same audience, if i start with ads will this kill my organic reach?