Is using “check my showcase in bio” better than the yellow basket?
I’m new to TikTok affiliate marketing and I noticed something interesting that bigger affiliates have been talking about too.
Apparently, videos with the yellow basket/product link attached tend to get lower reach compared to normal content because TikTok prioritizes entertainment-focused videos more than direct selling content.
That’s why I noticed some affiliates don’t attach the yellow basket directly anymore. Instead they just say:
“check the showcase in my bio” or “product’s in my showcase”
So the video itself stays as a normal post without the product basket, but viewers can still find the product through the profile showcase.
For people who’ve been doing affiliate longer:
Is this actually effective long term? And is this fully allowed by TikTok Shop rules, or is it considered trying to bypass something?