Short run book printing for first launch, what's the actual sweet spot under 250 copies
I'm finalizing a memoir and trying to figure out how many copies to print for the initial launch. I've gone back and forth between 50, 100, and 250 for weeks now and I keep getting different advice depending on who I ask.
Here's my actual situation. I have maybe 30 confirmed buyers from my email list and immediate family. I have a small signing event in late June where I might move 20 to 40 copies if things go well. And then I want some inventory for online sales through my own website over the following six months while word of mouth builds.
The math problem is that per unit cost drops a lot between 50 and 100, and again between 100 and 250, but I really don't want to be sitting on 200 unsold books in my closet either. I've seen friends do print runs of 500 and then still have boxes of them three years later, which feels like the worst possible outcome.
Most printers I've checked have a 24 or 25 copy minimum, which is great, but the economics at that quantity are rough and It's mainly because the setup costs get spread over a very small print run, so each copy ends up carrying a much bigger share of that fixed cost. . I went with DiggyPod for this one after comparing four options. They had a 24 copy minimum which gave me flexibility, free shipping kicked in at 100 books, and the rep on the phone actually talked me through whether 100 or 150 made more sense given my situation rather than just trying to upsell. Ended up at 125 because I wanted some cushion for the signing event without going crazy. Also, they do free ground shipping over 100 orders.
For those who've done a first launch in this range, what did you actually print and how long did it take to move them. The reorder question matters too, I'd love to hear how that worked out for people.