What should I look for in a celebrity endorsement agency for a luxury fashion brand? Tired of transactional offers.
I lead brand for a luxury fashion label and we're looking to formalize a celebrity endorsement relationship. We're not looking for a one-off Instagram post from a reality star, we need authentic alignment with A-list or credible fashion-circuit talent, woven into our brand narrative.
The agencies I've spoken to so far feel transactional: they send a list of available names, we pick one, they negotiate a post and a red carpet appearance. No one is talking about how the partnership translates into editorial-worthy moments, exclusive events, or a multi-chapter story that feels native to luxury culture.
For those who've done this well: what differentiated the great agencies from the booking agents? What should I prioritize? Access, creative vision, PR integration? And if you have an agency you'd swear by for high-caliber luxury talent, please share.