Broad Match keywords for local service business search campaign
Been doing GA for 3-4 months, had good luck in the beginning with a manual CPC campaign + phrase and exact match short tail keywords. the campaign fell off a cliff about 2 months ago and i've been trying a lot of different strategies but can't get anything to convert.
Max conversions gets me a couple conversion but super expensive. Always stuck to phrase and exact match to keep the relevancy high.
Looking at running broad match max conversions and adding negative keywords daily from the search term list. Any advice on if this is a good idea or other opinions?