How are you measuring content ROI when the sales cycle is 6+ months?
Struggling to tie content efforts back to pipeline when deals take half a year or more to close. By the time something converts, it's hard to say which touchpoint actually mattered. Curious how others are handling attribution in long B2B cycles, are you using multi-touch models, self-reported attribution on intake forms, or just accepting some fuzziness and tracking directional trends instead? What's actually worked well enough to report on with a straight face?