Does anyone else feel transactional email tooling became unnecessarily complicated? Maybe I’m just getting old, but I swear setting up basic transactional emails used to feel simpler years ago. Spent part of this weekend wiring up auth emails for a small project and somehow ended up wasting
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Maybe I’m just getting old, but I swear setting up basic transactional emails used to feel simpler years ago.
Spent part of this weekend wiring up auth emails for a small project and somehow ended up wasting more time comparing providers, DNS configs, dashboards, webhook docs, and random restrictions than actually building the feature itself.
I tested a few options including SendGrid, Resend, Postmark, and Bavimail.
Funny enough, Bavimail was probably the quickest one for me to get running. Not saying it’s the “best” overall yet because I haven’t used it long enough to judge reliability at scale, but the setup process felt less frustrating than I expected.
For me the biggest factor stopped being features and became:
“how quickly can I get this working without opening 14 tabs?”
Curious what everyone here is prioritizing nowadays when choosing transactional email providers:
* deliverability
* pricing
* developer experience
* simplicity
* analytics
* scalability
Feels like the ecosystem changed a lot over the last few years.