u/Brief-Influence-2821

I’ve been thinking about this for a while,
with Google’s AI Overviews and answer snippets reducing clicks, and LLMs pulling information directly from websites, what happens to the incentive for creating original content?

If generative models keep using publisher content to answer queries, but send no traffic back, won’t they eventually need a monetization or revenue‑share program for site owners similar to how Google historically rewarded content with visibility?

Because no matter how advanced AI gets, it still can’t replicate the human insights that come from years of experience.
Curious if others think this is where the ecosystem is heading.