How do you know if influencer is trustworthy/legit in 2026?
Everybody claims they have such n such follower amount, x% engagement but how does that translate to sales?
How do I as a business owner know when and who to trust with my money for promotion?
My friend recently paid one influencer with 50k followers to advertise his watch business. Two week passed NOT A SINGLE conversion. He went to TV to expose these guys and he got his money back. Not everybody can do that. I just think that with all that A.I content and such ease to fake things its hard to find people to trust.
AM I CRAZY for thinking that???
Back in the day we used to say in the internet nobody knows you're a dog(a literal one) but now nobody knows if you're a scammer because of the PR smh