Looking for advise regarding entering a new market with a new product
Dear all, I am looking for advise about entering a new market (Western European) with a product that is unfamiliar to that market. The product is a natural food product, which is exotic for the Western European market. I know this because I am a Western European and I sourced this product from abroad.
I personally believe in the benefits of this product and I think in the right niche it can thrive. It is a packaged, grain based product with a lot of health benefits. What are the best ways to introduce this product to new consumers?
The target consumers would be health conscious adults looking for all natural breakfast alternatives.
I am planning to open an e-commerce store and do delivery via postal services.
All advise is welcome 😄