A bit lost with my B2B SaaS product
Quick intro: So I am 40 and have been an entrepreneur most of my life. Bootstrapped everything. I run a b2c content agency in India since 2010 and after stablizing the ops I got into tech. Founded resumod.co in 2019 which has a decent client base. Again b2c. In 2022 I got a b2b opportunity and we built a tech product which got adopted really quick. The money made me realise why everyone was building b2b tech saas. So we started building an hrtech software - of course with proper due diligence. Our niche was cut out, I knew what I was doing and despite the crowded space there was a lot of opportunity because most products were not solving the actual problem. I know this because I met more than 50 firms and HR guys before we started building the tool. Its called Optymatch.com Unfortunately it took us longer than expected to really get the final stuff ready. We started building in 2024 and it wasn't until 2025 Nov that our product was ready. Of course I kept getting clients to use it but the constant feedback and comparison made us iterating the product constantly.
Nonetheless we completely paused development in Jan this year and I started focusing on sales but our sales has just not picked up. People who come for demos say the stuff it does is very accurate - our USP is the matching algo. Our existing clients are very positive about it and continue to use it prolifically. But we are really struggling to get new clients. The product is just not picking up. We even did a producthunt launch but it was so bad that I was embarrassed to even show anyone we have a PH page.
The major objection is: Most HR agencies already have some old ATS that they are using and are reluctant to shift to a modern platform because a) their data is on the old system, b) the old system was non ai (and old) and so dirt cheap and they dont want to spend more. So they continue to use a poor software whereas we actually show them results on how ours is better.
I have started to feel it was a bad idea to work on this. I could have saved the money. But something tells me it can work, I just need some direction.
I have tried cold outreach, linkedin outreach, I even have a guy on field as well. We have good leads but none converting. We have defined our ICP and we constantly target them. But its just not working out. I have tried conferences like peoplematters and SHRM but the booths are too costly so I back away from these for now.
I am posting here to see if anyone has been in this boat and what should I do differently? I am open to suggestions or questions.