A quick note before anyone asks: I don't endorse beauty contests or pageants, and I'm sharing these photos purely for their historical and fashion value.

Events like the 1967 Miss Ford Falcon contest are a fascinating snapshot of mid-century culture. They capture the swimwear, hairstyles, accessories, posing styles, and even the way manufacturers and dealerships marketed cars and fashion together during the era. Whether you're interested in vintage swimsuit construction, period styling, photography, or the social history surrounding these events, there's a lot to study in these images.

I hope you'll enjoy them as a piece of fashion history and feel free to point out any interesting details you notice.

One of my top holy grail pieces! I'd had this on my ISO for years, and was lucky enough to stumble upon it in an antique mall that I got for what felt like theft. Arguably one of Jantzen's most well-documented and famous designs in their 110+ year history, and that's coming from a brand that popularized the term "swimsuit" in the first place! They had two main designs, cherries and strawberries. I don't think I'd buy the cherry if I came across it as I'm feeling blessed enough to own the strawberry one that I got for a song, but I might be tempted if I come across another steal 🤭. Wearing with a 60s straw sunhat by Beaver Hat Co 🍓☺️ This swimsuit was also worn by Scarlett Johansson for an ad back in the day.