Imagine if every game on Gamepass was connected by data.
i.e; your name on your account, age, other information; when you go into a game like Forza or NBA - Xbox/Microsoft can have the software with your information pre-loaded and just integrate it into the game with the click of one button.
"Do you want to transfer your Xbox profile into Forza?"
'yes'
Now it uses my name; builds a character that looks like me, and interacts with me. Microsoft really could and should implement A.I LLM's into their overall platform, and then the studios they own.
instant edit : and then you can charge more for an a.i experience where people cover the cost of tokenage (a $50 gamepass; but stacked with immersive features)