u/ChattyCreator

About to launch my first Meta purchase campaigns from a brand new BM, ad account, pixel, everything. Targeting US market, women’s products (fashion and home/lifestyle categories, nothing supplement or health related).

I know CPM varies based on audience, competition, creative quality and a bunch of other factors, so I’m not looking for one magic number. Just trying to set realistic expectations.
A few things I’d love to hear from people who’ve been through the new account phase:

1. What CPM range did you see in your first week on a purchase campaign before you had any conversions on the pixel?

2. What did it settle to once you started getting sales, and roughly how many purchases did it take to get there?

3. Did your CPM drop gradually or was there a noticeable shift at some point?

Trying to plan my budget properly and want to know what “normal expensive” looks like for a new account versus “something is actually wrong.” Appreciate any real numbers from your own experience.

About to launch my first Meta purchase campaigns from a brand new BM, ad account, pixel, everything. Targeting US market, women’s products (fashion and home/lifestyle categories, nothing supplement or health related).

I know CPM varies based on audience, competition, creative quality and a bunch of other factors, so I’m not looking for one magic number. Just trying to set realistic expectations.
A few things I’d love to hear from people who’ve been through the new account phase:

1. What CPM range did you see in your first week on a purchase campaign before you had any conversions on the pixel?

2. What did it settle to once you started getting sales, and roughly how many purchases did it take to get there?

3. Did your CPM drop gradually or was there a noticeable shift at some point?

Trying to plan my budget properly and want to know what “normal expensive” looks like for a new account versus “something is actually wrong.” Appreciate any real numbers from your own experience.

About to launch my first Meta purchase campaigns from a brand new BM, ad account, pixel, everything. Targeting US market, women’s products (fashion and home/lifestyle categories, nothing supplement or health related).

I know CPM varies based on audience, competition, creative quality and a bunch of other factors, so I’m not looking for one magic number. Just trying to set realistic expectations.
A few things I’d love to hear from people who’ve been through the new account phase:

1. What CPM range did you see in your first week on a purchase campaign before you had any conversions on the pixel?

2. What did it settle to once you started getting sales, and roughly how many purchases did it take to get there?

3. Did your CPM drop gradually or was there a noticeable shift at some point?

Trying to plan my budget properly and want to know what “normal expensive” looks like for a new account versus “something is actually wrong.” Appreciate any real numbers from your own experience.

About to launch my first Meta purchase campaigns from a brand new BM, ad account, pixel, everything. Targeting US market, women’s products (fashion and home/lifestyle categories, nothing supplement or health related).

I know CPM varies based on audience, competition, creative quality and a bunch of other factors, so I’m not looking for one magic number. Just trying to set realistic expectations.
A few things I’d love to hear from people who’ve been through the new account phase:

1)What CPM range did you see in your first week on a purchase campaign before you had any conversions on the pixel?

2. What did it settle to once you started getting sales, and roughly how many purchases did it take to get there?

3. Did your CPM drop gradually or was there a noticeable shift at some point?

Trying to plan my budget properly and want to know what “normal expensive” looks like for a new account versus “something is actually wrong.” Appreciate any real numbers from your own experience.

When you see a video ad on Facebook Feed (mobile) and tap play, the video expands and a mini browser opens in the footer showing the landing page. This triggers a session in Shopify/GA.

My question is: does tapping play count as an outbound link click in Meta reporting (as the mini browser opens the landing page below the ad)? Or does the link click only fire when you either:

**1.** Swipe up to expand the mini browser to full screen, or
**2.** only when you specifically tap the CTA button (Shop Now, etc.) and the mini browser doesn’t count

Anyone know definitively how Meta counts this?