u/ChocoBozy

I'm posting this to warn fellow job seekers in Coimbatore about a company called Diraa HR Services.

Here's what happened:

• My Father approached them through Google search in mid-2025 for a job opportunity
• They promised me a Business Analyst role at Zoho in Coimbatore
• They asked me to pay ₹1,00,000 for the placement – which I did
• For almost a year, they gave me fake interview dates, sent generic study materials, and kept saying "process is initiated"
• Every deadline was missed. Every promise was broken
• I never received any official communication from Zoho – no email, no offer letter, no HR contact
• After threatening legal action, they finally refunded my ₹1,00,000
• But I lost over ₹6,000 in travel costs (Erode to Coimbatore and back multiple times) and suffered immense mental stress

Their office location: 2nd Floor 3rd, Jains Apartment, Cambrae Apartment, SK 323, Avinashi Rd, next to SMS Hotel, Peelamedu, Coimbatore, Tamil Nadu 641004.

Red flags to watch for:

• They ask for money upfront for a "guaranteed job"
• They communicate only via WhatsApp, never through official emails
• They promise roles at companies like Zoho but never share any official communication
• They have good reviews, but sort by "Lowest" rating and you'll see hundreds of similar stories

What I've learned:
Zoho does not hire through consultancies. Their recruitment is free and direct. If anyone asks for money to secure a job at Zoho – it's a scam.

I didn't file a police complaint because I was mentally drained after a year of harassment and just relieved to get my money back. But I'm sharing this here so others don't fall for the same trap.

TL;DR: Diraa Services in Coimbatore took ₹1,00,000 from me for a fake Zoho job. Got my money back after a year and legal threats. Stay away. Don't pay for job promises.

Has anyone else in Coimbatore dealt with Diraa Services? Please share your experience below.

I fell for a scam by "Diraa Services" (also known as Diraa Hr Services, Diraa Consulting Services, and DIRAA HR SERVICES). They promised me a Business Analyst role at Zoho if I paid them ₹1,00,000.

For an entire year, they strung me along with fake interview promises, sending me bogus study materials and job descriptions. Every interview deadline was missed, and every update was a lie. It was all a complete fabrication.

This isn't a real consultancy; it's a job fraud operation. I eventually got my money back after threatening legal action, but I lost over ₹6,000 in travel costs and suffered immense mental agony. My father and I went through so much stress because of their lies.

Other consumer forums like consumercomplaints.in and consumerboard.in have similar complaints about this company. Please, stay away from them to protect your money and your peace of mind.