▲ 2 r/PPC
$500 spent on Google Ads, 539 clicks, 0 conversions. Next steps?
Hi everyone,
I recently ran Google Ads for my audio-to-text product (I know it’s a competitive market) and spent $500. I received 539 clicks in total, but no conversions so far. I’m looking for advice on what to try next.
Product & Pricing
- Audio-to-text software, starting at $20/month.
Targeting
- France and Spain, with localized landing pages & dashboard (translated via ChatGPT).
Campaign Settings
- Campaign type: Search Network only
- Targeting: Location targeting (not audience targeting)
- Device targeting: Desktop only
- Ad schedule: 9 AM – 5 PM local time
- Bidding strategy: Maximize Clicks (no conversion data yet)
- Conversion actions tracked: “Sign-up” (included in reporting only) and “Subscription”
- Keywords: Localized keywords using Phrase Match
- Negative keywords: Free, API, and other unrelated terms (added in the last 2 days)
Google Ads Metrics
- Average CPC: $0.92
- Search Impression Share: 27%
- CTR: 6.89%
- Daily budget: $100 (split between both countries)
GA4 Metrics (Google traffic only)
Note: All percentages are calculated based on 539 clicks
- Bounce rate: 34.3%
- Sign-up rate: 28.7%
- File uploads: 21.3%
- Paywall triggered (file duration or number of files): 8.9%
- Pricing page views: 3.2% of users (includes both users who actively checked pricing and those triggered by the paywall)
- Conversions: 0%
Other Context
- Previously ran Bing Ads campaigns in Asia for the same product, with CAC around $80–$100 depending on the campaign.
I’m not sure whether the main issue is targeting, ad copy, landing page, or conversion tracking. Any suggestions or insights would be greatly appreciated!
Thanks in advance!
u/ChocolateSure4865 — 5 days ago