
Ally unveils "Life Today," putting customers at the center of where life and money collide
Title is taken straight from the press release, not editorialized.
Ally appears to have unveiled a slight brand refresh in order to appeal to Gen Z and Millennials. The shade of dark purple/indigo in the logo (hex code #50104A) has changed to a vivid violet (#852EF2).
Expect updates to the look and feel of the app and website, as well as advertising. Below is the only article I could find on the refresh that wasn't just a regurgitation of the press release.
- Can Ally’s Gen Z Push and New Digital Director Reframe Its Long-Term Story at Ally (ALLY)? (Yahoo! Finance)
P.S. As mods, we'll be tinkering with the look and feel of the subreddit over the next few days/weeks to match this new brand refresh. The sub's icon and key color (the color of the Join button and links) have already been updated.
Edit: It should be obvious based on how this post is written, but in case it isn't, none of the moderators of this subreddit are affiliated with Ally Financial in any way.