I used to live in the PNW, so I was super excited to see Mama Lil's Peppers in the Irvine store! These babies are delicious on pizza and burger and well, just everything! Anyways, just thought I'd share my excitement in case there's any other Seattleites in California!
I took a less-than-ideal CPG marketing job because I needed a job. Trying to figure out how to make the most of it
Basically, I'm the first and only marketing hire for this small-ish food brand. This is my first "real" job out of college.
I don't have a job description really because this is new to everyone. My boss works remotely and rarely answers my emails. Budget is nearly nonexistent at this point. I've done basic market research, organized creative assets, worked on the social media... basically a bunch of random stuff. What else should I be doing? How do I create a more comprehensive strategy? What should it include? I have no idea where to start, but there has to be more things I could be doing, if for no other reason than to get experience to put on a resume for a new job. HELP