My marketing co-founder left. Selling the IP & codebase of 2 premium Shopify apps to focus on my main startup
Hey everyone. Just going to be completely raw here.
I’ve been in the tech industry for 13 years as a Software Architect and founder. I stepped away from the traditional 9-to-5 corporate world years ago because climbing that ladder was never my passion. Instead, I shifted into heavy technical consulting, architecting large-scale systems, and building my own businesses. I never actually planned to build in the Shopify space, but a while back, a founder of a major e-commerce platform in the Middle East reached out. He pitched the idea of partnering up to build Shopify apps together. We brainstormed the concepts, and the deal was simple: I build the apps, and he handles 100% of the marketing.
So I did my part. I solo-engineered two apps from the ground up, and both passed Shopify's strict review process on the very first try. They've been live for about two months. But my co-founder ran into some personal circumstances. After a month of stalling and delays, he came to me 25 days ago and officially told me he had to step down completely.
I love the business and strategy side of tech, but I know exactly where my time is best spent. When he left, I had a choice: dive into the grind of building a marketing engine, hiring a team, handling daily customer support, and siphoning budget away from my main startup, or just sell them.
Since these were never my primary project, pivoting to run daily marketing operations simply isn't a strategic use of my time. My full focus and budget are locked into developing my main startup. I've exited projects before and I know when it's time to move on. But I didn't just build some basic tools. I engineered something of real value. Both apps are complete, scalable systems designed to give merchants absolutely everything they need for that specific feature. So instead of letting this tech sit idle on a shelf, I decided to do a clean IP sale. I will get into the exact problem I am facing right after I break down what these apps actually do.
The Apps:
1. Easy Try-On: An advanced AI-powered virtual try-on app.
2. Easy Popups on Exit Intent: A high-converting popup and offer builder.
https://reddit.com/link/1tbhgaq/video/uesdvzq5os0h1/player
The Reality (No BS):
- Easy Try-On Under the Hood: This is not another basic API wrapper. It is a conversion system. It starts with a flawless merchant backend for product assignment, featuring built-in AI validation. On the storefront, it delivers images in under 15 seconds, paired with 25 premium customizable templates, 9 loading states, and native lead-gen. Finally, to prove the exact ROI, the entire app is wired with deep event tracking (views, add-to-carts, orders, revenue) and comprehensive history logs detailing customer data, device info, and every generated interaction.
- Easy Popups Under the Hood: This goes far beyond a standard popup script. It is a customer retention engine. The core logic features true exit-intent detection that actually works flawlessly on both desktop and mobile. Merchants can design everything natively using a built-in Brand Studio with 9 customizable templates. It handles comprehensive campaign management, A/B testing, multiple triggers (Exit intent, Timer, Hybrid), and complete coupon control. Everything is backed by deep event tracking to monitor exact clicks, add-to-carts, orders, revenue, and conversion rates.
- The Code & Architecture: Enterprise-grade, production-ready, and strictly documented. Zero tech debt. The architecture is built to handle complex native Shopify Storefront extensions, dynamic rendering without breaking custom merchant themes, and flawless event tracking. It’s built to scale from day one.
- $155 MRR / 31 Active Installs / $0 Marketing Spend. The apps have only been live for a short period, and since day one, I have put exactly zero hours into distribution. Everything was 100% self-serve and ran on autopilot from one single tweet, with absolutely zero customer success intervention, no onboarding calls, no manual outreach, and not even an automated email sequence. And to be fully transparent, the $155 MRR comes strictly from the users who actually activated their subscriptions, while the rest are simply idle installs. This basically proves the UX is completely self-serve and the organic demand is there. It just needs an actual distribution engine to scale it.
As for the handover, this won't be just a ZIP file dump. Everything will be seamlessly transferred directly to the buyer's Shopify Partner account. Whoever takes over can run the apps as-is, fully rebrand, or white-label the tech as an upsell for their existing merchants.
So here is my problem and why I'm posting. I know exactly who should buy this, a Shopify agency, an app portfolio owner, or a founder with an existing distribution engine.
My past exits were at a much later stage. I have never actually tried to sell a project with an MRR this low before. I looked into platforms like Acquire, but they are strictly built for businesses with established, scalable MRR. For a pure tech/IP asset sitting at $155 MRR, traditional SaaS brokerages just aren't a viable option.
My question to you guys: Does anyone have experience offloading pure IP/early-stage Shopify apps? Are there specific brokerages, private communities, or networks where agencies actively look to acquire ready-made infrastructure?
Any advice or pointing me in the right direction would be highly appreciated. I have a Notion workspace and Loom demos ready to share if anyone wants to see the core features in detail and get a complete breakdown of the apps. Thanks for reading.