u/Complex_Section_9791

Across 45 million citations tracked across ChatGPT, Perplexity, Gemini and others, the breakdown looked like this:

• 72% earned (third party mentions, press, review sites) 
• 22% competitor domains 
• 4.2% social (Reddit, YouTube, LinkedIn) *fastest growing citation category
• 1.7% owned brand pages

Optimizing your owned website for AI search is still valuable, but citations are coming increasingly from other sources. 

Curious if others are seeing a similar trend and have adapted their GEO and PR budgets accordingly. A few preliminary ideas my team is exploring: boosting presence on G2, getting mentioned in Reddit threads, posting more thought leadership across social media, and getting more mentions in niche trade publications. 

Any thoughts on this? 

Happy to share more about our methodology and study.

ChatGPT traffic converts at 15.9% vs. Google organic at 1.76%... Curious how people are tracking AI channels specifically and what content types you're finding actually get picked up the most.

I've heard AI-generated content is replacing UGC, but also that AI models increasingly cite real human testimonials and content. Any thoughts on this debate? How much are people investing in UGC right now?