u/ComprehensivePush761

First time working with a small run cider brand with a pretty impressive portfolio of distributors. Each one wants product photos, spec sheets, and updated descriptions, each one slightly differently depending on franchise and state.

Right now I'm emailing the files in batches with tags and consistent naming conventions, keeping track on our project management tool. Resending is a monthly ask and I need to solve this bottleneck.

How has your beverage brand/client's bev brand solved this issue of being the middleman?

We had a bit of a wake-up call a couple of weeks ago. One of our partners put out a co-marketing page using our old logo and a product screenshot that was two versions out of date. One of my regular customers flagged it to me and it was a little embarrassing to say the least. I can't really blame the partner. They were just using what they had, which apparently was the old file from two months ago.

Just for context, we are a small team and we have everything sorted on Drive internally. We work with a couple of outside agencies and partners. Every time someone new starts working with us, I have to manually re-send all of our assets and there seems to be no way of keeping it updated. I don't want someone external to have access to our Drive or have a Drive link floating around so I've been emailing zips because I thought that would keep it tight. I didn't anticipate the version decay as I should have, hence the embarrassing old logo and an awkward conversation with our partner's team.

If anyone has figured out a solution, I'm all ears. I looked into this a while ago, but never committed and now it's bitten me so I'd rather get it right this time.

Ive been at it for a couple of years now with my business, and our brand has seen a few refinements over this time to appeal more to our real customer base vs our initial ICP.

Im still having the problem of stakeholders pasting our old logo versions on web pages, event flyers, etc. I think somebody in sales or social or PR finds a logo file somewhere (old email thread, event page, or doc or something) and then ships it without checking with me.

We have a shared Google Drive folder with the new assets and usually share a Slack channel with our stakeholders when possible. I have a suspicion maybe people are just prompting an AI design agent and it grabs the older logos from the internet?

Ive tried contacting the websites hosting our old logos. Some of those are Facebook and LinkedIn groups/events pages that don't seem to be managed by anyone anymore. Ive even tried contacting Google to take down some of the old images... not even sure they can do that.

Has anyone found a solution to this problem? Please tell me Im not the only one struggling with this SUPER FRUSTRATING issue.

Im in B2B SaaS and we've been running everything on Drive since the early days. It worked great when we were a team of six, but we;ve blown past that and Im sacred my marketing lead will stop talking to me if I don't get on this. Basically we are too many people with too many assets for too many functions.

I'm looking for something that keeps all the latest approved assets in one place with permisions so the sales team stops pulling the 2024 brand deck and sending the marketing lead into a tail spin. Would be great if it had a clean way to share with our agency and a couple of our resellers. The email trail to get everyone everything they want and the permission requests are causing too many delays.

Ive started looking into Bynder and Brandfolder, but would like a few more niche suggestions that fit our budget a bit better. Ive pinged my linkedin feed, but I dont have time to sit through 8 40 minute demos. Looking to get down to 2 or 3 good leads.