My Amazon business is collapsing after 7 years, and I honestly don't know what to do anymore.
I've been selling on Amazon since 2018.
For the last seven years, Amazon has been my family's livelihood. I'm not some huge brand or aggregator. I'm just a regular seller with two products that I've spent years building - an electric salt & pepper grinder and a butane torch.
Until about three months ago, life was good.
The business wasn't making me rich, but it was stable. I was consistently making $8,000-$10,000 in net profit every month. I could support my wife and our three kids, reorder inventory, pay the bills, and actually sleep at night.
Then everything changed.
Around the middle of March, Amazon removed almost 90% of my reviews.
Not fake reviews. Not incentivized reviews. Not reviews from giveaways.
Real reviews from real customers who paid full price. Some of them were over five years old.
What hurts the most is that Amazon seemed to remove almost all of my 5-star reviews, while leaving most of the negative ones behind.
My rating dropped from 4.4 stars to 3.5 stars.
Anyone who's sold on Amazon knows that's basically a death sentence.
My conversion rate collapsed.
Sales followed.
My monthly profit dropped from around $8k-$10k to just $1.5k-$2k.
That isn't enough to support a family.
It isn't enough to place new inventory orders.
I'm basically watching seven years of hard work disappear right in front of me.
I've opened case after case with Amazon.
Every reply feels like it came from an AI bot that didn't even read what I wrote. Generic copy-and-paste responses. No explanation. No accountability. Nothing.
The only explanation I can think of is that Amazon quietly changed something in their review detection algorithm, maybe AI-related, and it's now removing legitimate reviews without any logic or human oversight.
But honestly, I don't know.
The worst part isn't even the money.
It's the feeling of being completely powerless.
I barely sleep anymore. I hardly eat. My wife keeps asking me what's wrong, and I honestly don't know what to tell her anymore. Every morning I wake up hoping yesterday was just a bad day, then I check Seller Central and see the same nightmare.
I've spent years building this business the right way. Good products, good customer service, stable sales. I never imagined that the biggest threat to my business would be Amazon itself.
Has anyone else experienced something similar over the last few months?
Did Amazon suddenly remove a huge number of your legitimate reviews?
Were you ever able to recover your ratings or conversion rate?
I'm honestly desperate at this point. If anyone has been through this and has any advice, I'd really appreciate it.
Even hearing that I'm not the only one dealing with this would mean a lot right now.