The main motive of ACR Movement is to give India its own identity rather than using "Anime" or " Manga" This Movement pushes the terms "Konim" for Animated Videos. Konim originally was a term for high quality 2D animation proposed by R.G Bucket List, However, ERA Studio haas changed it's defination. A Konim is any kind of Animation produced in India regardless of its quality. As an alternative of Comic ERA Studio has proposed the term "Chitra." Chitra is an shortend term of Chitrakatha which originally meant picture stories. For easier pronounciation and compatablity with every language ERA Studio chose these words rather than intoducing something entirely new and unknown to the world.
Join the ACR Movement and help ERA Studio bring Konim and Chitra as an Identity for Indian Animation