After Netflix and Spotify, most enterprise websites started feeling strangely outdated.
People no longer think separately about websites, emails, or apps. They expect one connected experience that remembers context, understands behavior, and reacts in real time. And honestly, I think that is exactly why everyone suddenly started talking about AEP and AJO. Not because of AI hype, but because users already got used to a level of personalization that most enterprise brands still are not ready for. Curious if this is becoming the new standard for digital experience, or if we are still overestimating the personalization hype?