Has anyone used press release distribution to help with SEO?
We're a small SaaS company and have been investing in content and link building, but I'm looking at other ways to strengthen our SEO over time. I keep seeing press release distribution recommended as part of a broader SEO strategy, but it's hard to tell how much value it actually adds beyond announcing company news.
If you've used a press release for your business, did it contribute anything meaningful to your SEO, or was the biggest benefit simply getting the announcement out there?