SideShift a scam? I found a lot of lies...
I’ve been looking at SideShift’s marketing ads, and something feels off.
Their ad says “700,000+ Human Creators. Not A Single AI.”
But when I looked up some of the creators shown in the ad, I couldn’t find them. One creator card showed tens of millions of view, but their real TikTok profile had 400 follower with 10k likes total.
I also went through SideShift’s own page. They have around 11K follower, but the engagement feels strange. 150k view with 160 likes, then a random comment like “too cool” somehow has thousands of likes.
Maybe there is an explanation but that is the point.
If you are selling brands on marketing, creators and view, these numbers should be easy to verify. Especially when the whole ad is built around “real human creators.”
Startups need traction. I get it.
But where is the line between smart marketing and misleading people?
Is it okay to do this to help get off the ground?