Started event profuction (conferences) business. Have questions about sponsors.
Hey, we recently had 2 small workshops, the bigger being 200 people in the audience. In three weeks we're hoping to get 550 people to come... it's a TEDx style event with 10 speakers, 15 minutes each, with networking.
We have one speaker that sold his company for billions, fairly known.
My goal is for us to have a conference every month in europe, 2000 attendees +-.
My understanding is that most conferences make 75% regenue from sponsors.... we have 0 sponsors but a great audience for them (100% attendeds ar sbusiness owners, some large, founders and investors).
Without sponsorships we're projected to losing quite some capital.
Is it unreasonable to attract sponsors 3 weeks prior to an event? How should I price a booth at the event with all of the other common bebefits? And most importantly, how can I find sponsors? Do I cold call large companies?