u/Dear_Control6602

Sector web design

Conversion tracking is being done

Phone and form are being tracked (phone and WhatsApp)

Computer only tracks forms

All conversions are primary; 30 conversions in the last 30 days.

I split my Google Ads campaign into two parts: one for phones and one for PCs. Previously, clicks were all concentrated on phones, resulting in more clicks. I did this to prevent that and balance the potential. I'm not sure if this was the right decision.

I'm asking you, do you think splitting the campaign by device is the right or wrong approach?

I'm only running ads on my computer; my phone is just wasting money. Since there's currently little conversion data available on my computer, I'm focusing on CPC.

My daily budget is 2500 TL.

The average CPC in the industry is between 50 TL and 300 TL.

I've set a maximum CPC of 170 TL.

I've seen that my phone is just wasting money.

Can you give me some advice?

I'm currently using a click-through rate (CTR) strategy.

I'm tracking forms; once I reach 30, I'll switch to maximum conversion or target CPC.