How I find 30 warm leads per month using Meta Ads Library (no paid tools)
Hey Guys i run an agency where we help business to rank higher on AI Chatbots like Chatgpt, Perplexity, Gemini etc. So, I got tired of cold emailing from Apollo and getting maybe 1 reply per 200 emails. The database is not worth it now as it seems to me because everyone is hitting the same people.
So I started doing something different. Now I go to Meta Ads Library, search for businesses in my niche that are actively running ads and reach out to them instead.
This is working very good for me becuase a business running paid ads right now is a business that has a marketing budget at the same time they are actively trying to grow and have someone making decisions
That's a completely different conversation than cold emailing a random contact from a database.
This is my exact process:
- First i go to Meta ads library (it's public and freee)
- Then set the country (I personally select Countries like Australia, Euthopia, Sweden these guys have the money at the same time they aren't getting hundreds of Cold emails like the people present in US & Uk are getting )
- Search your niche keyword (e.g. "online coaching" / "real estate leads" / "Shopify store")
- Filter to only show ads active in the last 7 days
- Only select businesses that are running 2+ ads (means they're serious about advertising, not just testing)
- Go to their website, then find the founder/owner on LinkedIn and message them(only if they have posted atleast once in recent 2 months else they wouldn't even accept ur invitation) otherwise u will have to email them.
Also add a bit of reference to their ad in the message, that is the key part. Nobody does it. It immediately gets their attention so they read ur full message, after this it totally depends on how u represent ur product or what u are offering.
It takes about 20-30 mins per lead manually. But the reply rate is 5-10x better than any other cold email method i have used.
If Anyone else doing this would like to hear ur opinion or if u want to add anything else which works for u better, please share it.
Other than this if u want to know anything else do let me know